About us
Our philosophy
Giertz Vinimport, founded in 1982, is Sweden’s leading wine importer, with an impressive 11% market share. We are a knowledgeable, reliable, and forward-thinking importer, committed to fostering long-term partnerships. By blending tradition and experience with innovation and up-to-date market insights, we help our partners thrive.
Who we are!
We seamlessly combine heritage and expertise with a fresh approach, keeping pace with market trends to fuel the growth of our partners. Our primary focus is on sales through Systembolaget, Sweden’s government-run alcohol monopoly, where we specialize in launching wines and ensuring their long-term success. Sustainability is at the core of our operations, and we proudly represent one of the largest portfolios of organic and ethically certified wines in Sweden. As a founding member of VIVA Wine Group, we also have a growing presence across Nordic monopolies and the e-commerce market in mainland Europe. Our goal is simple: to offer the most beloved wines to the Swedish people.
Our business
Our mission is to deliver the best quality wines at the most competitive prices. Many of our producers have been staples of the Swedish market for years, with several leading their respective segments. Our portfolio features a diverse range of popular wines from various regions and styles. We also actively embrace new ideas and products, working closely with our producers and winemakers to develop wines that meet the evolving tastes of Swedish consumers—today and tomorrow.
Environmental and social responsibility
We believe in the power of environmental and social responsibility to strengthen our business. This commitment extends throughout our entire value chain—from vineyards and production to packaging, shipping, retail, and consumer engagement. We encourage our partners to adopt sustainable practices, such as using renewable energy and recycling. We’re also deeply involved in social and humanitarian projects in impoverished regions, and we take pride in the accomplishments of our producers in making a positive impact in their communities.
Innovation and development
Our portfolio includes a wide variety of brands, wine styles, and producers. We are passionate about developing new products tailored to the Swedish market. Decades of experience in navigating Systembolaget and deep knowledge of the Swedish market have earned us our top position today. The driving force behind our success is our dedicated team, supporting every step of the process to ensure excellence.
